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2016 Print Industry Midwest "Star of Excellence" Awards

Carlson Print Group was recognized for print excellence at the annual Star of Excellence award banquet held April 21, 2016.

Best of Category
Topps Inc. - Definitive Collection Box (Packaging)
Carlson Print 2016 Calendar (Calendars)

Best of Class
Rockette's 2015 Christmas Spectacular (Programs)
USPS Proposes New Print Technology Promo for 2016
by Al Urbanski, Direct Marketing News, 11/17/2015

The U.S. Postal Service is looking to modify its 2%-off promotions for 2016, with a move toward motivating direct mailers to do A/B testing and to try out advanced printing technologies to increase customer engagement and response.

PIM Best of Show -  small2015 Print Industry Midwest - Star of Excellence Award Winner!

Congratulations to Carlson Print Group for producing “Star of Excellence” quality print. Print Industry Midwest has again recognized CPG for the excellence of their print work, awarding CPG the coveted "Best of Show" award for the MN Wild Season Ticket Box. In addition, CPG was also recognized in the following categories:

Best of Category
Carlson Print Calendar (calendar)
MN Wild Box (product packaging assembly) 

Best of Class
Coldwell Banker Booklet (special finishing or binding technique)
MN Wild Box (product packaging assembly)
HyVee Menu (CPG foil stamping and embossing/debossing)
Rockettes Booklet (specialty inks or coatings)

Top 5 Ways to Personalize Direct Mail
by Summer Gould, Target Marketing, February 2015
What would interest you and capture your attention with a direct mail piece? Personalization. The power of direct mail is that we can create individually personalized pieces - helping you save money while increasing your response rates.

Industry-Related Resources 

Direct Marketing Association's

Data-Driven Marketing Institute



"Your Brain on Direct Mail"
Millward Brown Study

Printing Industry Midwest

Sustainability and Print

DM News

Ninety-two percent of marketing and customer insight decision makers say their companies have taken a greater interest in personalization compared to last year, according to “The Personalization Imperative,” a study conducted by Forrester Consulting.